About Dallas
I help leaders find the last 10%.
Author, speaker, podcast host, and a recovering “I can do it myself” leader.
A less-than-straight line
- ChemistAsk better questions.
- Nashville detour
- EngineerMake the complex useful.
- ExecutiveBuild teams that deliver.
I did not start out in leadership. I started in a chemistry lab.
I earned a BS in chemistry and an MS in civil engineering from Clemson University, and later an MBA from Florida State. My early career was in water-treatment research, where I became a named inventor on three U.S. patents for water-treatment methods.
That work taught me something I still use every day: small, precise adjustments, made consistently, change the whole system.
From there I moved into leadership. I have served as an executive in small and large companies, led venture-backed startups and helped scale high-growth businesses. Along the way I noticed that the technical problems were rarely what held a team back. It was almost always the people systems: how leaders coach, delegate, give feedback and build trust.
I have also spent time in Nashville as a songwriter and performer, and I have shared the stage with Charlie Daniels. Music taught me that the difference between a good song and a great one is usually the last 10%: the rewrite, the extra take, the line you needed to make more authentic.
In 2018 I wrote my first book, MOVE!, about how to lead yourself out of a “Now what?” moment. LIFT, a business fable about team culture, followed in 2023. Caveman Delegation came out in 2025.
In 2022 I started The Last 10% podcast to learn from people who perform at a high level: Olympians, Thunderbird pilots, Navy SEALs, hostage negotiators, founders and coaches. Their stories keep confirming the same thing. Great performance is a system, not a personality.
I have had my own seasons of burnout, too. I have learned, sometimes painfully, what happens when a leader masks the warning signs instead of dealing with them. That experience is a big part of why I teach what I teach.
Today I spend my time writing, speaking, hosting the podcast and building tools that help leaders put all of this into practice. I live in Greenville with my wife, Danielle, and our three daughters.
Good leadership should be simple enough to put into practice.
- Clarity beats complexity.If a leader cannot explain the system on a napkin, the team will not use it.
- Systems beat slogans.A great talk lasts a week. A 20-minute monthly one-on-one can last a career.
- Lead yourself first.You cannot coach someone through fear you have not faced yourself.
- Finish strong.The last 10% is where the difference gets made—in work, relationships and life.
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